AmbaSense were at Google HQ in London this week to talk about accelerated marketing and IoT technology.

“In 2018, small and medium-sized enterprises (SMEs) will have the ability to access IoT technology more than ever before, thanks to lowering sensors costs and software platforms,” explains Martin Platt, partner at AmbaSense Ltd, one of the UK’s leading IoT companies and part of TechMain’s accelerator programme for start-ups in this space.

He says that next year will see more companies making use of IoT to better manage their business processes and also improve interaction with customers.

“For those businesses in the fields of agriculture and manufacturing, IoT will help decrease operational costs and improve organisational efficiency,” he adds.

Some pictures from the event: